Why Big Data Analytics needs to be looked at differently

BDA is used in everything from TV show development to big pharma testing, and while everyone is trying or at least considering jumping on the bandwagon when you get right down to it, most people and organisations don’t really know what they want to do with their data, or what’s even possible. And that’s the problem right there. People don’t know what to do with their

And that’s the problem right there. People don’t know what to do with their data or other people’s data. There, I did it again. That’s the wrong way around. You have infinite possibilities of what to do with your data. Of course you can’t make a decision. But do you have infinite problems? Maybe, but I bet you can pick one or two that are

But do you have infinite problems? Maybe, but I bet you can pick one or two that are high priority. So start with those, then work out, in the best of all possible worlds, how you would go about solving them. What would you need to know in order to make a decision on implementing or building that solution? Or deciding between solutions/markets/strategies? And that’s where BDA comes in. What do you need to know, how often do you need to know it? How accurately does the info have to be? And that will define your data project. It’s all possible, it just depends on your appetite (and budget of course).So what BDA really allows us to do, is change the way we work. In the same way that Lean frameworks gave us a new focus, a new way of looking at business process and operations, so Big Data can focus us even more clearly on the client, the customer, the user, the patient and at ever increasing speeds.And that’s why, ultimately, it all comes down to people. How can you change the way you do business in order to have the best impact and outcome for the people involved. If you want to succeed in an

So what BDA really allows us to do, is change the way we work. In the same way that Lean frameworks gave us a new focus, a new way of looking at business process and operations, so Big Data can focus us even more clearly on the client, the customer, the user, the patient and at ever increasing speeds.And that’s why, ultimately, it all comes down to people. How can you change the way you do business in order to have the best impact and outcome for the people involved. If you want to succeed in an

And that’s why, ultimately, it all comes down to people. How can you change the way you do business in order to have the best impact and outcome for the people involved. If you want to succeed in an ever-accelerating world, that’s the way you need to look at it.

Next up, using Design Thinking to focus on the end user.