Skip to content

Supporting first major UK national museum reopening following COVID-19 shutdown

Following a closure of 111 days, the National Gallery London delighted visitors on Wednesday by becoming the first major national museum in the UK to reopen following the COVID-19 shutdown.

Analytics Engines’ data solution ‘Perspective’ – which has been deployed at The Gallery since 2018 – supports the museum by providing comprehensive insights and intelligence into visitor behaviour.

The solution intelligently integrates with a variety of data sources including Wi-Fi, social media and ticket sales to provide the Gallery with insights into attendance, ticket sales, visitor flow and routing within a single platform. To view a demo version of the ‘Perspective’ dashboard (containing emulated data) log on to

With strict social distancing measures in place, the Gallery will serve as an example to other visitor attractions as they also prepare for reopening.

As part of their reopening, the National Gallery has implemented a free ticketing system to help better manage the number of visitors within the museum at a single time. In addition, the Gallery will also implement a one-way system to help better manage visitor flow.

Analytics Engines MD Dr Aislinn Rice said: “We are privileged to be able to support the National Gallery as it leads the sector out of the Covid-19 crisis. Our development team has worked closely with the Data & Insights team at the National Gallery to ensure visitor safety is managed appropriately whilst maximising audience participation and experience.

“Perspective enables the National Gallery to understand in real-time how the various physical safety measures they have implemented impact visitor behaviour and flow. The expectation is that the data and lessons learned over the reopening period will enable other tourism venues to successfully re-emerge from the lockdown period.”

The National Gallery’s Senior Manager for Data & Insights Casey Scott-Songin said: “By surfacing insights on expected visitor numbers, current capacity and dwell times, Perspective will contribute to ensuring the National Gallery delivers visitor safety as they interact with and move through our exhibition space.

“This is a very exciting time for the Gallery and in this new situation, it is vital to have a real-time view of flow within our space and tools like ‘Perspective’ will help us do this.”

To find out more about Analytics Engines – recently described by Tech Nation as one of the UK’s ‘innovative AI companies to watch in 2020’ – and how we can provide data analytics to support large tourism and public venues, contact us using the form below.

Share this article
by PJ Kirk

Fancy a chat?

Get in touch